Filming a video podcast at a convention can be highly beneficial for capturing the event’s energy and insights by interviewing key speakers and attendees, recording panel discussions, and showcasing product demos and exhibits. This approach provides valuable content, and highlights the expertise and innovations presented at the convention.
Companies can use video podcasts in their marketing strategies because they use both visual and auditory elements, making them more engaging and effective at capturing audience attention. Video podcasts help build trust and familiarity by allowing viewers to see the faces of hosts or guests, fostering a personal connection. Additionally, video content is favored by search engines, improving SEO rankings and making it easier for potential customers to find the company online.
Video podcasts can include behind-the-scenes footage, audience reactions, and networking events to give viewers a comprehensive view of the convention. This not only enhances engagement but also conveys the value of attending such events, making the video podcast a dynamic and informative resource for your audience.
We regularly film video podcasts in the client's booth located on the trade show floor. We have also filmed in suites of the event hotel, or in approved areas of the hallways or lobby.
Here are some common styles and setups for video podcasts filmed at conventions and trade shows.
Two or Three Person Setup: This is the most straightforward setup, where the host and guest(s) sit across from each other or side by side. Each person can have their own camera, and the video switches between the camera angles during the conversation. This setup is great for maintaining eye contact and capturing reactions.
Panel Setup: Ideal for group discussions, this setup involves multiple participants sitting in chairs, often around a table - if space permits. Each person has a dedicated microphone, and cameras are positioned to capture the entire group as well as individual close-ups. This format works well for panel discussions or team meetings.
Studio Setup: For a more polished look, some podcasts use a studio setup at an off-site location with professional lighting, multiple cameras, and high-quality microphones. This setup often includes a backdrop or set design that reflects the podcast’s branding.
Each of these setups can be tailored to fit the specific needs and style of the podcast. The key is to ensure good audio quality, proper lighting, and clear visuals to create an engaging and professional-looking video podcast, which Orlando Corporate Media provides on all our projects.
Video podcasts can be repurposed into shorter clips, maximizing the value of the original material. Leveraging platforms like YouTube, LinkedIn, Instagram and Facebook can significantly increase visibility and reach. Overall, video podcasts offer a dynamic and versatile way to connect with audiences, enhance brand visibility, and drive engagement.
Repurposing content involves taking existing material and transforming it into different formats to reach a broader audience and maximize its value. For example, a video podcast can be repurposed in several ways:
Social Media Clips: Extract short, engaging snippets from the podcast to share on the various platforms. These clips can highlight key points or interesting moments to attract viewers.
Blog Posts: Transcribe the podcast and turn it into a detailed blog post. This not only caters to those who prefer reading but also improves SEO and drives traffic to your website.
Infographics: Create visually appealing infographics that summarize the main points discussed in the podcast. These can be shared on social media or included in newsletters.
YouTube Videos: Upload the full video podcast to YouTube, LinkedIn or Facebook to reach a wider audience.
By repurposing content, you can extend its lifespan, reach different audience segments, and enhance your overall content strategy.
Choosing Orlando Corporate Media to produce your video podcast ensures a professional, high-quality production. We provide valuable insights and creative direction to enhance your video podcast’s appeal. From setting up the perfect interview environment to leveraging the latest technology, we handle all the technical details so you can focus on delivering great content. With our expertise, your video podcast will not only attract viewers but also build trust and credibility for your brand. Visit our Video Production page for more information on our video services.
Contact us at info@orlandowebcasts.com, or call 407-362-9490 for a free consultation.